We’re looking for a Growth Marketing Manager to join PlusPlus. As one of our first marketing hires, you will get to create and own an important part of our Go-to-Market story. You’ll work cross-functionally with Product and Growth teams in shaping our playbooks.
Responsibility
Your ultimate goal is to generate demos. Breaking that down, you’ll likely own the following:
- Plan: Envision lead funnel to win the permission to engage them with Sales.
- Execution: Run growth marketing campaigns across various channels.
- Reporting: Analyze data to understand ROI and manage dashboards/reports to track campaign success.
- Operations: Implement new processes and technology to continuously improve our demand generation operations.
Tools
To be successful, you’ll have a number of tools at your disposal.
- PlusPlus.co website: to help with conversion of visitors to generate leads
- Nurture and IDEAS newsletters: to engage those who already know us
- IDEAS and other thought leadership content: to help you drive traffic to the site
- Media budget: to amplify what works organically
- Email lists: to reach out to those who don’t know us yet (Apollo)
- Marketing automation: HubSpot, Apollo, WordPress, to help you be effective
Competencies
You’re like a scientist figuring out the best go-to-market approach. To do that, you’ll want to set up and run experiments and learn what works.
- Proven track record: years of growth experience where you have owned and grew a leads metric.
- Stage-appropriate: you’ve worked successfully at a Series A-C company or similar where you had to be resourceful.
- Channel experience: you’ve got experience with various channels such as newsletters, SEO/SEM, LinkedIn/Twitter, content marketing, thought leadership, etc.
- Enterprise SaaS: you understand SaaS business model, particularly mid-market and enterprise sales.
- Create: you can write and generate simple media and content to support your experiments (or work with freelancers).
- Creative: you can come up with novel approaches for go-to-market.
- Community-focused: you’ve worked with communities that form around new categories. You know how to both nurture and engage them.
About PlusPlus
PlusPlus helps innovative, high-growth enterprise companies — such as Netflix, HubSpot, LinkedIn, and Roblox — unlock high-performance through shared understanding. With Tech Enablement methodology and our SaaS platform, our customers are able to boost their:
- Speed to Productivity – by creating deliberate onboarding
- Alignment – by capturing and socializing best practices
- Retention – by creating a culture of peer-to-peer development
- Scale – by avoiding any organizational drag
- Innovation – by breaking the silos and unlocking ingenuity
How To Apply
To apply, email your resume with a brief description of why you think this is the right fit. We’re looking forward to hearing from you.
This opportunity is remote-first with the expectation that you can attend occasional team meetings in our SF HQ.