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From NGOs to Tech Learning and Development
About the speaker(s)
speaker
Einat Dahari is the Director of Learning and Development at Appsflyer, a global tech company specializing in mobile attribution and analytics. With a career that spans nonprofit, public sector, and high-growth startups, Einat brings a uniquely cross-sector perspective to learning design, knowledge management, and organizational enablement. After a decade in the NGO world, Einat transitioned into tech with a focus on internal and external knowledge systems—implementing platforms and processes that would later inform her holistic approach to L&D. Today, she leads initiatives that empower subject matter experts, integrate AI fluency into the workforce, and align learning with business transformation. Einat is known for her ability to build systems that are both strategic and human-centered. Her work is grounded in deep curiosity, connection to people, and a relentless drive to deliver learning that actually makes a difference.
TL;DR Einat Dahari transitioned from nonprofit education to leading learning and development at hypergrowth tech companies. Her journey shows how cross-sector experience, curiosity, and courage can redefine what’s possible in learning and development. She now leads with a bold enablement mindset, blending knowledge ops, AI fluency, and SME empowerment.
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Why Tech Needs More Learning and Development Leaders Like Einat
Most learning and development professionals follow a linear path: instructional design to program management to learning leadership. Einat Dahari took a different route. She started in NGOs and public sector work, where constraints were the norm and creativity was currency.
“When you don’t have resources, you get creative. That shaped everything I do now.”
Her story isn’t just inspiring—it’s instructive. As the tech industry redefines learning as a strategic lever, it needs leaders who know how to build, adapt, and scale. Einat is one of those leaders.
From Nonprofits to Knowledge Management in Learning and Development
Nine years ago, Einat made a bold leap. She left the public sector and entered tech—not in a traditional learning and development role, but in knowledge management.
Her first week? Migrating internal knowledge into a new platform.
That trial-by-fire gave her a crash course in:
Platform implementation
Working with developers
Aligning internal and external knowledge systems
“It was a completely different ecosystem,” she recalls. “And it took a year to fully understand the value I brought from my previous world.”
The High-Tech Culture Shock and Its Impact on Learning and Development
Tech was faster. Freer. But also disorienting.
Where NGOs had clear (if slow) hierarchies, tech offered flattened structures. What mattered wasn’t your title—it was your impact.
“You collaborate across all layers. People care more about execution than rank.”
She quickly realized how her past gave her a hidden edge:
She used resources sparingly, even when more were available
She prioritized cross-functional collaboration
She wasn’t afraid to ask questions or try new roles
Enablement: A Broader Take on Learning and Development
When Einat stepped into her next role at AppsFlyer, she re-entered the classic learning and development world. But this time, she brought a new mindset: enablement.
“If I could rewrite my title, I’d be called an enabler. Not just L&D.”
She sees enablement as the umbrella for:
Learning & Development
Knowledge Management
Organizational Development
Internal Communications
Talent & HR alignment
Her calendar reflects that hybrid reality. So do her programs. A sales onboarding program might include:
SME-led live sessions
Automated knowledge base updates
Change communications
Feedback loops with HR and ops
Enablement, to her, means designing systems that make people capable.
Letting 1000 Flowers Bloom: Redefining Learning and Development Through SMEs
Traditional learning and development teams often operate as bottlenecks. They produce all the content, run all the sessions, own all the metrics.
Einat flipped that script.
“Our engineers teach. Our SMEs run sessions. Our role is to enable them.”
Her team:
Trains SMEs to deliver workshops and bootcamps
Records internal experts for on-demand access
Builds internal academies powered by real employees
And they make space for imperfection.
“We share failures, too. Learning isn’t just about getting it right.”
This shift isn’t just cultural—it’s operational. It unlocks scale, relevance, and trust across the company.
AI Fluency as a New Frontier in Learning and Development
Einat’s team started working on AI education over two years ago—well ahead of the curve. As companies now scramble to catch up, her team has already built a robust framework.
They use a four-level model:
Fundamentals — Understand what AI is
AI-Assisted — Use AI to increase personal productivity
No-Code Builders — Create automations or assistants
Deep Builders — Develop advanced AI solutions (for specialists only)
“Not everyone needs to build AI agents. But everyone needs to know how to use them.”
This model removes fear and sets realistic expectations. It also helps learning and development teams:
Benchmark where employees are
Build programs tailored to each level
Focus investment where it will drive outcomes
And critically, it makes AI learning inclusive.
Adoption Is Not the End Game in Learning and Development
Einat learned a key lesson in tech: launching a platform doesn’t change behavior.
“People are excited by tools. But that doesn’t mean they adopt them meaningfully.”
Real adoption requires:
Clear communication
Contextual learning
Time-to-proficiency tracking
Ongoing reinforcement
That’s why her enablement strategy is so cross-functional. She works with IT, business apps, product marketing, and more. Because good enablement is a team sport.
The Bigger Mission: Building Collective Intelligence Through Learning and Development
Einat’s work reflects a larger trend: the move from static learning to real-time knowledge sharing.
In a world of disruption, people need answers fast. They don’t care which department made the content. They care whether it helps them win.
Her approach aligns perfectly with PlusPlus’s mission:
“Unleash tribal knowledge. Let 1000 flowers bloom. Build Collective Intelligence.”
She doesn’t just talk about these ideas. She lives them—through platforms, programs, and people.
Advice to Learning and Development Professionals: Be Brave, Be Curious
If she could speak to her younger self?
“Make the switch sooner. Seek more challenge. Be bolder.”
Her advice to others considering a sector switch:
Know that your past experience is valuable
Trust your ability to learn fast
Take roles that stretch your skill set
Build credibility with quick wins
“You need to believe in yourself—and you need someone else to believe in you.”
The Future of Learning and Development Careers Looks Like This
Einat Dahari isn’t just a learning and development leader. She’s a systems thinker, a connector, and a strategic enabler.
Her path—from NGO to tech, from trainer to builder of learning ecosystems—is what the future of learning and development careers looks like.
And if we want to meet the moment of AI, agile work, and fast-changing skills? We need more people like her.
More enablers. More connectors. More leaders who know how to listen and build at scale.
Want to see how modern enablement works in action? Explore how PlusPlus operationalizes learning at scale.