Human Centered Design in L&D at Lucasfilm, Sonos, & Airbnb

Ciji Madey is a strategic organizational development leader with deep expertise in learning, leadership, and culture-building. She has held key roles at some of the most innovative companies in the world, including Lucasfilm, Airbnb, Sonos, and Shiphawk, helping them scale impactful learning experiences rooted in human-centered design. At Lucasfilm, she was part of a pioneering team that supported the professional development of artists and engineers working on groundbreaking storytelling. Later, at Airbnb and Sonos, she helped organizations navigate rapid growth, cultural shifts, and leadership development by designing people-first L&D programs. Now, as the Founder of Birch, Ciji partners with companies to align their learning and development strategies with the realities of their workforce—ensuring that growth and business success go hand in hand.