success story
How LinkedIn increased engineering workshop engagement with PlusPlus
6X
LinkedIn boosted engineering workshop attendance six-fold
40%
Opt-in engagement rate versus <5% industry standard
60 hrs
Saved ~60 administrative hours monthly with automation
At LinkedIn, the technical learning program faced scalability issues as attendance and participation lagged despite a strong culture of collaboration. With over 6,000 engineers across the organization, the team needed a scalable way to help employees discover, sign up for, and attend learning workshops. LinkedIn partnered with PlusPlus to overhaul its engineering learning experience — building a centralized, automated, and friction-free environment that dramatically increased engagement.
What were the key challenges?
LinkedIn’s engineering enablement program struggled to scale. A single administrator was maintaining workshop operations, leading to challenges with visibility, attendance, and scheduling. Many engineers reported that scheduled workshop times didn’t fit their schedules and that they weren’t even aware of available learning opportunities. There was no centralized way to manage attendance or capture learner feedback, and static, newsletter-based communications created barriers to participation that dampened outcomes.
What approach worked?
LinkedIn and PlusPlus identified that reducing friction in discovery, enrollment, and participation would unlock engagement. By consolidating workshop logistics into a single platform, automating notifications and scheduling, and creating a centralized catalog of learning opportunities, LinkedIn made it easy for engineers to find and attend training. With PlusPlus, the team also incorporated live workshops from subject-matter experts and structured coaching to improve presentation quality and participation.
“We wanted to make sure everything was very discoverable… and that ambassadors could add their knowledge sharing to the system themselves.”
Sandi Friend, Sr. Instructional Engineer, LinkedIn
Eliminating friction
No-hassle scheduling
PlusPlus automated workshop times to better align with global employee availability — eliminating manual scheduling and boosting attendance.
Automated notifications & reminders
Engineers received automated alerts via email and Slack, significantly increasing awareness and attendance.
Centralized discovery
A single source of truth for all workshops and learning content made it easier for engineers to find relevant learning opportunities.
Quality and accessibility
Live SME workshops
Featuring subject-matter experts elevated the quality and relevance of technical sessions, increasing interest and participation.
Mentorship and coaching
Offering 1:1 coaching and feedback helped presenters improve workshop delivery and sustained engagement.
Reduced administrative burden
Automation freed the team from repetitive tasks, allowing them to focus on quality programming and strategic learning initiatives.
What were the results?
Scalable, engaging engineering learning
LinkedIn increased workshop attendance six-fold through a more centralized and automated learning experience.
Higher engagement
Workshop attendance grew by 6X, and opt-in engagement reached 40%, significantly above typical industry benchmarks.
Time savings
LinkedIn saved approximately 60 administrative hours per month by automating scheduling and reminders.
Reduced discovery friction
Engineers experienced over a 50% reduction in time to find relevant training and documentation through the centralized learning hub.
Platform efficiency
Automated scheduling
Eliminated manual scheduling work and increased participation.
Central event management
A single catalog made workshop discovery easier for engineers.
Notifications streamline participation
Auto notifications drove higher attendance and awareness.
Building collaborative learning
Engaged experts
Featuring subject-matter expert presentations attracted broader participation.
Continuous feedback
Coaching and feedback improved quality over time.
Scalable strategy
Automation and centralized workflows enabled LinkedIn to grow learning programs without additional headcount.
Empowering engineer learning at scale with PlusPlus
LinkedIn’s transformation of its engineering learning program shows how reducing administrative friction and centralizing discovery can unlock engagement at scale. With PlusPlus, LinkedIn automated manual tasks, enhanced workshop visibility, and gave engineers easier access to high-quality learning experiences. The result is a more accessible, efficient, and collaborative learning culture that empowers engineers to learn, share, and grow together.