How Cruise Uses Standard Story Construction to Train Subject Matter Experts

by Marko Gargenta
Read Time 4 minutes

TechKnowCon believes in the power of continuous learning, knowledge sharing, and peer learning. Leaders and Champions in the technical training space join us and share their stories. This is one of their stories.


All stories follow a narrative structure. Some are more immediately recognizable than others, but they provide us with an understanding of what the story is about, and why we should continue to listen. Cruise develops cutting edge hardware and software to transform the way we all experience transportation and was one of the organizations to present their ideas at the August 2020 discussion. Here, Stuart Collins, learning and development manager at Cruise, explains how learning professionals can use standard story construction to train subject matter experts (SMEs) to share knowledge.

Storytelling & Learning

Storytelling primes our brains for learning. Stories help us find meaning in an unfamiliar world and make connections we couldn’t see previously. Many SMEs delivering technical training have a wealth of knowledge to share but lack the skills to communicate the information to their audience. Training sessions often focus on solving a problem for the company rather than the audience’s needs. As a result, learners don’t leave with the critical information they need. By understanding how to structure learning skillfully, SMEs can engage their audience and help them grasp crucial information.

Applying Standard Story Construction to Learning

When training SMEs to teach, the aim is to move them from confusing their audience to helping them leave with clear, concise, and memorable information that they can apply in the workplace. The standard story construction can help SMEs create an engaging narrative around a learning topic and simplify the teaching process. Most stories can be organized into the following four stages, and trainers can apply these to designing a learning experience:
  1. Set-Up & Goal: so we all know what’s going on. Critical for newcomers, grounding for familiars
  2. Obstacle: establishes a ‘why should I care’. Needs to resonate in the audience’s world
  3. Solution: for technical talks, the instructions for students, content or task to be performed
  4. Resolution: reminder of the goal. Why did we do this? What’s next?
In the context of teaching linear regression – a topic that could easily cause many learners to switch off or become confused – the content could be presented as follows: While the subject matter of the learning might determine how much time the trainer spends in a particular stage of the storytelling process, it is still crucial to incorporate all four stages of the cycle in a learning presentation. For technical training, the focus is on instructions for students, content, or tasks they need to perform. Around five percent of the time would be spent on the resolution, linking the learning back to the goal laid out at the beginning of the session.

Potential Roadblocks

Often, those facilitating learning already understand the purpose of the content they are teaching. They might have identified it in a project planning meeting months before delivering learning to their colleagues. As a result, trainers fail to share the ‘why’ of the learning with the audience, making it difficult for them to engage. When developing teaching skills, focus on this stage of the story construction with SMEs to help them lay the foundations for engaging their students. Based on the TechKnowCon Roundtable hosted on June 24, 2020, moderated by Marko Gargenta, Founder of PlusPlus.          Written by Sophia Wichtowska. Sophia is an educator who specializes in thought leadership, opinion pieces, and content creation for learning publications. Her work focuses on the latest research in learning theory and practice. She regularly contributes articles on workplace learning and professional development.
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